The Art Collection
November 6, 2017
A VISUAL EXPRESSION OF THE NORMAN
The structure of The Norman Tel Aviv was renovated by visionary architect Yoav Messer, who succeeded in preserving the original buildings in harmony with the neighbourhood’s distinct tradition of eclectic, modern, and Bauhaus buildings. The interior design, under the guidance of David d’Almada of SAGRADA, captures the dignified elegance of the 1920’s, skilfully blended with the unique Mediterranean ambiance of early Tel Aviv.
The Norman Art Collection and Exhibits
The Norman’s décor incorporates original Israeli art works throughout its public areas, rooms and suites. The art works on display at The Norman Tel Aviv are made by leading contemporary Israeli artists who also exhibit in galleries & museums world-wide. The art works are of diverse media such as painting, sculpture, print, photography and textile.
Works by these artists can be purchased by the hotel guests via special art concierge service provided by The Norman. This service also includes lectures given by the featured artists and personalized art tours to galleries & artist’s studios in the hotel’s vicinity, planned especially for each guest, depending on his/hers particular interest. The art tours are given by The Norman’s in-house art curator, who is also responsible for the hotel’s art collection.
To further show the commitment to the art community of Israeli young contemporary artists, an annual prize will be awarded to celebrate the success and continue to development of a particular artist.
All the information on the hotels’ art will be available for explanation by our knowledgeable concierge team and The Norman Magazine will also feature in depth the work of many artists which will displayed in guest rooms, suites, public areas and restaurants.